Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Grant Writing

Our organization plans to host an annual art festival (Music, Visual art and Film) each year during September and October. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.

Email Marketing Campaign

Our company advertises our product and community online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.