Digital Marketing Strategy
Project scope
Categories
Advertising Marketing strategy Social media marketing Marketing analyticsSkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
By the end of the project, students should demonstrate:
- understanding of our company’s products and goals
- Identification of suitable social media types and content
- Understanding of factors affecting marketing effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to promote shows
Final deliverables should include
- A 10-minute presentation
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
The Africa Ubuntu Association (AUA) is a dynamic, not-for-profit art community organization, deeply rooted in the rich cultural ethos of Africa. Located on the Unceded Syilx Territory, AUA's mission is to cultivate a vibrant community in the greater Okanagan area. It serves as a nurturing space for Africans, those of African descent, and anyone with an interest in African culture. At the heart of AUA's philosophy is the African concept of Ubuntu - 'I am because you are.' This philosophy emphasizes the importance of community, where each individual is encouraged to shine, contributing to a collective brilliance rather than standing alone.
AUA's mission is multifaceted:
Fostering Community Through Art: AUA leverages the power of art to bring people together, celebrating African culture and its diverse expressions.
Connecting Africans in the Diaspora: It aims to be a connecting point for Africans living and studying abroad, building bridges across continents.
Promoting Intercultural Exchange: By encouraging interactions among various cultures, AUA enhances mutual understanding and respect.
Advocating for Diverse Activities: The organization champions artistic, educational, social, recreational, charitable, and athletic initiatives that reflect the interests of its members.
Documenting Lived Experiences: Recognizing the importance of history, AUA is committed to documenting the present experiences of Africans as future historical records.
The vision of AUA is to create public spaces that embody community support and inclusivity, addressing community needs in innovative ways.
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