Steven Chen
Learner - He
(2)
12
Location
London, Ontario, Canada
Bio

I am currently in my third year of business administration and marketing studies at Western University. I have experience with multiple business startups and am skilled in website development, social media management, marketing, and video editing.

Portals
Categories
Graphic design Training & development Market research Project management Marketing strategy

Skills

Search engine optimization 3 Social media marketing 3 Marketing 2 Selling techniques 2 Social media 2 Target market 2 Business objectives 1 Digital marketing 1 Lead generation 1 Market research 1 Market trend 1 Prospect meetings 1 Sales prospecting 1 Sales strategy 1

Socials

Achievements

Latest feedback

Recent projects

Snack Overflow
Snack Overflow
Toronto, Ontario, Canada

Marketing | Social Media Marketing Manager

Our company is a Toronto based e-commerce brand selling healthy and organic snacks: https://snackoverflow.store We are just starting out with our first product. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Matches 2
Category Social media marketing + 4
Closed
Mrkt360
Mrkt360
Vaughan, Ontario, Canada

Digital Marketing Lead Generation and Sales Strategy

Mrkt360 is seeking to expand its client base by identifying and developing new business opportunities. The goal of this project is to conduct thorough research and lead generation to identify potential clients who could benefit from Mrkt360's digital marketing services, such as SEO, SEM, and SMM. The project will involve analyzing market trends, identifying target industries, and compiling a list of potential leads. Additionally, the project will require the team to develop and execute a sales strategy, including calling and meeting with prospects to discuss their needs and how Mrkt360's services can help meet their business objectives. This project will allow learners to apply their knowledge of digital marketing, sales techniques, and market research in a real-world context.

Matches 3
Category Market research + 2
Open

Work experience

Media Analyst
Telus
London, Ontario, Canada
November 2024 - September 2025

Implemented SEO strategies for Apple TV+ to improve search result rankings and enhance online content visibility, driving higher user engagement
Analyzed and evaluated search engine results, ensuring quality, and accuracy, and improving global operational efficiency
Conducted comprehensive online research to assess content quality, relevance, and adherence to client guidelines (95% accuracy rate)

Client Accounts
Hagerty
Markham, Ontario, Canada
May 2024 - September 2024

Successfully oversaw the processing of invoices and handling of cash and cheques, ensuring accurate and timely transactions. Streamlining cash flow management and financial accuracy
Managed a portfolio of over 100 client accounts, addressing inquiries and resolving issues promptly, which led to a 25% increase in client retention and a 15% boost in client satisfaction endorsements
Spearheaded initiatives to enhance data accuracy and reporting processes, resulting in a 20% reduction in errors and a more efficient workflow, improving operational effectiveness and client service quality

Marketing Manager
Snack Overflow
Toronto, Ontario, Canada
March 2024 - May 2024

Achieved success in the marketing and sales of a startup snack company through visual marketing, internal marketing plans, and data analysis
Led the creation and implementation of marketing strategies, including content, web design, and advertisement design, boosting digital customer traffic by 200%+
Improved scheduling of company promotions and content optimization for SEO engines

Sales Associate
Pioneer Family Pools
Vaughan, Ontario, Canada
April 2023 - September 2023

Led floor sales and customer sales inquiries, also improved warehouse, shipment, and floor efficiency and accessibility by 50%+
Revamped the store floor and improved warehouse accessibility while bringing in customer traffic and purchases during the busiest company season of the year
Organized high volumes of customer invoices, packing slips, and document fulfillment

Marketing Coordinator
Auto Detailing Demons
Vaughan, Ontario, Canada
July 2020 - September 2022

Took sales lead and was responsible for client outreach, managing client base and client confidential information, and scheduling company events and service
Managing customer invoices, client accounts, registering payments, and monitoring revenues and expenses
Revamped the marketing strategy, executed successful advertising campaigns, and brought in 35k+ in revenue and amassed a clientbase of over 100 clients

Education

Business Administration, Consumer Behaviour
Western University
September 2021 - April 2025

Personal projects

Vaughan Detailing Demons
May 2020 - September 2022
https://www.instagram.com/vaughan.auto.detailing/

I started this company with a friend back in 2020 to 2022. I acted as marketing coordinator. I developed and executed innovative strategies to drive brand growth and customer acquisition. I managed social media campaigns across multiple platforms, creating engaging content to highlight the company’s services and connect with the target audience. In addition, I collaborated with team members to organize promotional events and partnerships that boosted local awareness. By analyzing campaign performance metrics, I identified opportunities to optimize strategies and improve ROI. I also incorporated customer feedback into marketing efforts to enhance satisfaction and foster loyalty, directly contributing to the startup’s growth and a stronger brand presence.