Marketing | Social Media Marketing Manager

Project scope
Categories
Advertising Digital marketing Lead generation Marketing strategy Social media marketingSkills
target market marketing social media marketing search engine optimization social media selling techniquesOur company is a Toronto based e-commerce brand selling healthy and organic snacks: https://snackoverflow.store
We are just starting out with our first product. We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
Students will connect directly with us throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
At Snack Overflow, our mission is to revolutionize the snacking experience by offering a range of uniquely flavored, wholesome treats that tantalize the taste buds and promote a healthy lifestyle. We understand you are busy and on the go. How are you supposed to find healthy options for your lifestyle?
Guided by a passion for innovation and a commitment to quality, we aim to inspire moments of delight and discovery through our rose-flavored cashews, sourced directly from the heart of India.
With a focus on delivering unparalleled taste and nutritional value, we strive to bring a touch of excitement and wholesomeness to every snacking occasion, fostering a community of adventurous food enthusiasts who share our love for distinct flavours.