Digital Marketing
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
marketing marketing strategies target market search engine optimization social media brochuresWe have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
About the company
The Africa Ubuntu Association (AUA) is a dynamic, not-for-profit art community organization, deeply rooted in the rich cultural ethos of Africa. Located on the Unceded Syilx Territory, AUA's mission is to cultivate a vibrant community in the greater Okanagan area. It serves as a nurturing space for Africans, those of African descent, and anyone with an interest in African culture. At the heart of AUA's philosophy is the African concept of Ubuntu - 'I am because you are.' This philosophy emphasizes the importance of community, where each individual is encouraged to shine, contributing to a collective brilliance rather than standing alone.
AUA's mission is multifaceted:
Fostering Community Through Art: AUA leverages the power of art to bring people together, celebrating African culture and its diverse expressions.
Connecting Africans in the Diaspora: It aims to be a connecting point for Africans living and studying abroad, building bridges across continents.
Promoting Intercultural Exchange: By encouraging interactions among various cultures, AUA enhances mutual understanding and respect.
Advocating for Diverse Activities: The organization champions artistic, educational, social, recreational, charitable, and athletic initiatives that reflect the interests of its members.
Documenting Lived Experiences: Recognizing the importance of history, AUA is committed to documenting the present experiences of Africans as future historical records.
The vision of AUA is to create public spaces that embody community support and inclusivity, addressing community needs in innovative ways.
Portals
