SEO and Social Media Strategy

Project Overview: Profit & Lattes Inc. is an established brand that provides financial management and consulting services to small businesses. As the company evolves, we are shifting our focus to women in mid-life navigating all stages of menopause while running a business . This transition requires a strong SEO and social media strategy to ensure that our brand messaging, content, and digital presence effectively reach and support this unique audience. The goal of this project is to refine our search engine optimization (SEO), develop a data-driven content calendar, and create engaging social media content that aligns with the needs, challenges, and aspirations of menopausal entrepreneurs. Through this project, students will help us reposition Profit & Lattes as the go-to resource for business owners in peri-menopause, menopause, and post-menopause , helping them manage their finances, mindset, and overall well-being while growing their businesses. Project Objectives: SEO Optimization – Improve search rankings and increase organic traffic through strategic keyword usage. Social Media Strategy – Develop a data-driven posting schedule across the most effective social platforms for our niche. Brand-Aligned Content Creation – Create engaging, SEO-optimized content, including reels and posts tailored to our audience. Bonus Opportunities: Advanced Analytics Integration – Use social media insights to further refine and personalize content strategy. A/B Testing Recommendations – Suggest testing variations of posts to measure engagement effectiveness. Hashtag & Trend Research – Identify effective hashtags and trends to boost reach.

Website Revamp & Digital Expansion

Project Overview: Profit & Lattes: Home of the Menopausal Entrepreneur is evolving to better support mid-life women entrepreneurs navigating all stages of menopause . To align with our rebrand and expanded offerings, we are looking for students to redesign and optimize our website to improve functionality, user experience, and brand alignment. Our website is currently hosted on FEA Create (a white-labeled version of Wix). This project will focus on revamping the site structure, incorporating new resources, and enhancing usability , all while ensuring branding consistency and a seamless user experience . This is an exciting opportunity for students to work on a real-world website transformation , incorporating design, UX, branding, and content strategy. Project Objectives: Rebranding & Visual Update – Align the website with Profit & Lattes' new focus on menopausal entrepreneurs while maintaining brand guidelines. Site Expansion & Content Integration – Add and optimize key new sections , including a blog, book lending library, resources hub, and online courses/webinars. User Experience & Navigation Enhancement – Improve site structure, responsiveness, and usability for an intuitive user journey. Bonus Opportunities: Automation & Workflow Enhancements – Recommendations for integrating forms, email sign-ups, and customer journeys. Lead Capture Optimization – Implement strategies for converting visitors into engaged subscribers or clients. Analytics & Performance Tracking – Set up basic Google Analytics and website tracking tools.

Website Revamp & Digital Expansion

Project Overview: Profit & Lattes: Home of the Menopausal Entrepreneur is evolving to better support mid-life women entrepreneurs navigating all stages of menopause . To align with our rebrand and expanded offerings, we are looking for students to redesign and optimize our website to improve functionality, user experience, and brand alignment. Our website is currently hosted on FEA Create (a white-labeled version of Wix). This project will focus on revamping the site structure, incorporating new resources, and enhancing usability , all while ensuring branding consistency and a seamless user experience . This is an exciting opportunity for students to work on a real-world website transformation , incorporating design, UX, branding, and content strategy. Project Objectives: Rebranding & Visual Update – Align the website with Profit & Lattes' new focus on menopausal entrepreneurs while maintaining brand guidelines. Site Expansion & Content Integration – Add and optimize key new sections , including a blog, book lending library, resources hub, and online courses/webinars. User Experience & Navigation Enhancement – Improve site structure, responsiveness, and usability for an intuitive user journey. Bonus Opportunities: Automation & Workflow Enhancements – Recommendations for integrating forms, email sign-ups, and customer journeys. Lead Capture Optimization – Implement strategies for converting visitors into engaged subscribers or clients. Analytics & Performance Tracking – Set up basic Google Analytics and website tracking tools.