iOS App Development for MusMe

We are seeking assistance in developing an iOS app for MusMe. The ideal candidate should have in-depth knowledge of iOS app development, and ability to work on platform technologies like Heroku, GitHub, Apple Developer Platform, MongoDB, Cpanel, and Ecwid Store, and be able to troubleshoot frontend, backend, and database connectivity issues. Goals : Our goal is to develop an iOS app that is based on our industry’s standards and has its own individual platform. This app, a royalty-free music library called MusMe that offers subscription and non-subscription based offers of original acoustic sounds, ringtones, and sound effects, needs a larger outreach, one that will rank well in search engines and can scale with our business as we grow. Our vision is to make this iOS app a match-making software to help direct customers to music that interests them based on a matched based algorithm. The app will select automatically one or more sound files and the user will be able to try them under their video project or any picture or videos on their phone or computer. Our organization is able to offer a virtual internship opportunity for 1 or more developers.

International Marketing

Our goal is to create an international marketing strategy that increases product distribution and sales and links followers and subscribers from culturally different backgrounds. We want to increase the global brand awareness on all of our social media platforms and diversify our customer list and profits for better leverage and outreach. Our organization is able to offer a virtual internship opportunity for up to 4 marketing students. The primary focus for the student will be: Brand Diversification - Examine our current brand awareness and identify areas that lack global unity and mass appeal to international markets; compare pricing grids from variety of global markets and through data collection see what is the ideal fit. Market Research - Investigate our competitive landscape, such as Pond5 and Artlist; identify expansion opportunities; create a competitive analysis that clearly explains the ways in which other companies are successfully localizing their content and what we can do to improve promotional success. Other Marketing Strategy & Recommendations - Provide content suggestions and recommendations to increase search visibility on platforms like Google, Yahoo, Safari, etc.; increase click traffic by developing a Google AdWords campaign. Our goal at the end of this experience is: Adapt the students' marketing strategy and perform a first-entry trial run in a country with an unexplored market. Branding and Marketing Communications - For the student(s) to help us improve our brand's international presence and capture greater brand identity. Other Marketing Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling and culturally-adaptive content. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook Messenger and Instagram. Primary contact: Giuseppina Magri, CEO Secondary contact: Carter Brady, Marketing Assistant

Computer Science & Software Engineering

Our goal is to design and build a new app that is based on our industry’s standards and has its own individual platform. This new app, a royalty-free music library called MusMe that offers subscription and non-subscription based offers of original acoustic sounds, ringtones, and sound effects, needs a larger outreach, one that will rank well in search engines and can scale with our business as we grow. Our vision is to make the app a match-making software to help direct customers to music that interests them based on a matched based algorithm. The app will select automatically one or more sound files and the user will be able to try them under their video project or any picture or videos on their phone or computer. Unlike Kizoa or iMovie, MusMe would choose the music from our catalog to be placed underneath their video or pictures. Our organization is able to offer a virtual internship opportunity for 1 or more developers from universities affiliated with the Level UP program. The primary focus for the student will be: Assessing our industry’s landscapes and competitor websites for user and design insights. Compiling a list of our required features and design preferences. Working alongside our website developers to create a functional and successful webpage for the new platform. Assisting the development of a fully-functioning website on our server with our specialists. Assisting the development of a fully-functioning app on our server with our specialists. We will provide you with the written and visual content for the new website, and domain and hosting credentials. Our goal at the end of this experience is: To have a functional app that is easy to use and helps match the music content to the user's needs. A well-developed and aesthetically pleasing website with a unique design and format that targets the right demographics. Musicians, composers, content managers and creators will work alongside the internship students, assisting them in completing their assessment. We will plan to communicate with our virtual intern using these communication tools: Riipen Messaging, email, Zoom, Facebook Messenger and Instagram. Primary contact : (Giuseppina Magri, CEO) Secondary contact: (Carter Brady, Marketing Assistant)

Sales Consultancy - Selling and Building Relationships during a Pandemic.

Our goal is to create a professional sales strategy plan that identifies customer profiles and helps to better understand how to adapt new sales tactics during the pandemic. We hope to find a more effective way to increase sales on our TwinsMusic website store, which is home to a number of publications, CD's. and subscription packages for our new royalty-free music library called MusMe. Our organization is able to offer a virtual internship opportunity for 4 students. The primary focus for the student will be: Conducting a full audit of our website; define our organization's brand and core value proposition; identify strengths and weaknesses of our current sales approach; assess where and how to improve our company sales during the pandemic how to differentiate from our competitors. Create an attractive sales campaign that focuses on targeting the largest global outreach while specifying what target audience will have the highest purchase intention. Assessing our industry’s landscapes and competitor websites for sales and business development insights. Compiling a list of our current contacts and expendable resources. Reaching out to untouched connections and potential clients in seek of professional relationships. Working alongside our sales and marketing team to create a functional and successful sales strategy to implement into our daily practices. Our goal at the end of this experience is: Professional Sales - For the student(s) to help us improve our brand's presence and capture greater market share. Sales Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. HubSpot, Google Sheets, Excel) Attend virtual workshops and virtual sales meetings when necessary. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook Messenger and Instagram. Primary contact : (Giuseppina Magri, CEO) Secondary contact: (Dora Ciacca, sales assistant)