Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Blockchain Marketing Strategy Development

Functionland is seeking a comprehensive marketing strategy to effectively promote its blockchain project. The goal is to enhance brand visibility and attract potential users and investors. The project involves analyzing current market trends, identifying target audiences, and crafting a compelling marketing message. Students will apply their knowledge of marketing principles and blockchain technology to develop a strategic plan. The project will require research into competitor strategies and the creation of a marketing mix tailored to the unique aspects of blockchain technology. The team will focus on digital marketing channels, including social media, content marketing, and influencer partnerships, to maximize outreach and engagement.