Business Strategies for Expanding a D2C Brand into the B2B Market While Maintaining Existing Operations

Drivool, a direct-to-customer (D2C) brand, specializes in producing GPS trackers sold directly to customers through major e-commerce platforms. Over time, we have developed robust capabilities in both hardware production and software development. Our current objective is to evolve into a comprehensive IoT company, expanding beyond our telematics roots. In line with this goal, we are seeking to enter the B2B market while continuing to serve our existing customer base. To support this transition, we have broadened our hardware portfolio to include a variety of IoT devices. We are seeking assistance in validating our business strategy and formulating a targeted marketing strategy to achieve our expansion goals. This will involve assessing our current approach, identifying potential market opportunities, and developing effective strategies for penetrating the B2B domain. Your expertise will be crucial in helping us navigate this growth phase and establish Drivool as a leading name in the IoT industry.

Market Entry Strategy for Social Discernment Solutions

Feminine Intelligence Agency (FIA) is pioneering a groundbreaking field of social discernment , aiming to empower women to recognize and counter manipulation tactics, including the emerging threat of AI-assisted psychological exploitation (AIPEx) . Despite the profound health benefits of FIA’s solutions, such as neurofeedback and personalized cognitive tools, the concept is largely unknown, and many potential users do not yet perceive its relevance. The project will challenge graduate students to apply their expertise in innovation commercialization to develop a comprehensive strategy for bringing this transformative concept to market. By analyzing the market, evaluating risks, and crafting actionable strategies, the students will help position FIA as a leader in this emerging field.