Digital Content Creation

Our company is advertising an innovative product online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s product, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

AI-Driven Client Prospecting for Trillagy

Trillagy is seeking to expand its client base by leveraging AI technology and LinkedIn contacts to identify and engage potential clients. The goal of this project is to create a streamlined process for researching and contacting prospective clients using AI tools. Learners will apply their knowledge of AI, data analysis, and digital marketing to develop a comprehensive list of potential clients. The project involves analyzing LinkedIn data, understanding Trillagy's target market, and using AI algorithms to identify promising leads. This project provides an opportunity for learners to apply classroom knowledge in a real-world setting, enhancing their skills in AI application and digital communication strategies.

Online Website Design

Our company is launching a disruptive product online. We hope to gain a renewed understanding of the features and design that our target market would expect in our website. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.

Social Media Content Creation for Product Launch

Trillagy is preparing to launch a new product and aims to enhance its online presence through engaging content on LinkedIn, Facebook, and Instagram. The project involves creating a series of video, image, and graphic content tailored to each platform's audience. Learners will apply their understanding of AI and SEO to optimize content visibility and engagement. The project will require analyzing current social media algorithms to determine what types of content perform best. The goal is to create a cohesive and compelling social media campaign that effectively communicates the product's value and generates interest among potential customers. This project provides an opportunity for learners to apply classroom knowledge in digital marketing and content creation in a real-world setting.