Promotional Materials - Infographics, Fliers, and Presentations

DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for innovative functional food products, such as edible oil, snack bars, and grains and flakes, in North America. - Redesign the brand elements to be used in all marketing materials targeting functional foods markets. - Market presentation in PPT and PDF formats in English for assigned functional products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.

Brand Development and Marketing Launch

DLA & Associates Inc. is in the process of developing a line of novel functional foods with medicinal benefits. The novel products will include protein bars, stick snacks, and porridge mixes. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Industry size and market potential for each product category Creating a brand persona and development of brand elements Target market research and communications strategies to reach the target segments Competitive landscape and SWOT analysis for each product category Strategic positioning of our brand, packaging considerations including product renderings The final project can come in the form of a report on a selected topic: market size and potential for the products of interest, marketing communications strategies for a product under consideration, SWOT analysis for a specific product, and packaging strategies for a selected product. The company plans to engage a group of students to work on this project. Students can pick certain areas of the projects in accordance with their interests and competencies.

Competitive Analysis of Edible Grain Flakes Brands in North America

DLA and Associates Inc. is planning to launch new healthy edible grain flakes products in physical stores and online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our traditional and online marketing strategy to sell our products on these platforms and to develop a strong distribution network. We will give you access to organizational assets to support this project such as brand collateral, and more. Objective We hope to gain a comprehensive understanding of the competitors in online marketplaces and physical stores and how we can differentiate ourselves through our product/service offering, and our messaging.

Blog Writers - Functional Foods and Health Benefits

DLA & Associates Inc. is an active player in the agricultural space and food industry. Currently, the company is exploring market opportunities for novel functional food products infused with vitamins, minerals, and botanical extracts. We are looking for students to write blogs on functional foods. The project includes: - Research on health benefits of functional foods and the functional foods industry in general; - Development of short blog articles for posting on the website and other social media platforms; - Reaching out to other websites for opportunities to post guest posts on functional foods. Based on insights from our marketing team and your research, you will develop a set of blog materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of functional food products.