

Product development cycle (project 9)
The main objective of this project is to develop a comprehensive consumer insight engine that helps brands analyze various types of data to understand consumer sentiment. By the end of the project, students will have experienced a full product development cycle, contributing to the creation of a tool that translates consumer insights into actionable marketing assets. Students will solve problems related to market positioning, growth opportunities, prompt system optimization, and product quality assurance. They will gain hands-on experience in marketing processes, market research, prompt engineering, and QA testing.
Product development cycle (project 8)
The main objective of this project is to develop a comprehensive consumer insight engine that helps brands analyze various types of data to understand consumer sentiment. By the end of the project, students will have experienced a full product development cycle, contributing to the creation of a tool that translates consumer insights into actionable marketing assets. Students will solve problems related to market positioning, growth opportunities, prompt system optimization, and product quality assurance. They will gain hands-on experience in marketing processes, market research, prompt engineering, and QA testing.