SEO-Driven Content Strategy for OneCliq

Open
OneCliq.io
North York, Ontario, Canada
Head of Marketing & Comms
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Digital marketing Search engine optimization Marketing strategy
Skills
search engine optimization content marketing digital marketing google analytics blogs blog posts ahrefs site explorer content strategy keyword research
Details

This project is all about helping more people find OneCliq online by creating a smart content plan with SEO-friendly blog posts. The main goal is to bring more visitors to the website by studying what competitors are doing and using the best SEO techniques.


Students will research industry trends and competitor content to find ways OneCliq can stand out. By writing fun, engaging, and informative (Top-Of-Funnel) blog posts, they will help attract a bigger audience and make OneCliq’s content even better. This project gives students hands-on experience with digital marketing and SEO, helping them improve their skills in writing, research, and online strategy.

Deliverables

The project will include detailed research to find new SEO opportunities for OneCliq. Students will write 3-4 blog posts (1 per week) that are optimized to help more people find OneCliq online. In addition, they will create a presentation that shares their key findings and ideas for future blog topics.


Students will:

✅ Write one blog post per week (total of 3-4 posts), using keyword research to make them easy to find on search engines.

✅ Track blog performance using tools like Google Analytics and Ahrefs, learning what works and what can be improved.

✅ Keep a content calendar to stay organized and publish blogs on a regular schedule.


These tasks will help students learn and apply real-world SEO and content marketing skills while making a direct impact on OneCliq’s online visibility. 

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
North York, Ontario, Canada
11 - 50 employees
Marketing & advertising, Technology, Media & production, Public relations & communications
Representation
Women-Owned BIPOC-Owned 2slgbtqia+-owned

OneCliq is an AI tool that gives you real-time reports from online conversations across the web, helping you make smart marketing decisions with actionable insights based on what people are really saying and why.