Our smaller venue, The Richmond, launched an overhauled website in May 2019 (www.therichmond.ca). Along with this, we have hired a Manager of Aesthetics & Affairs to oversee our social media (@therichmondto). With these changes, we are very much interested in evaluating our marketing goals, successes and target customer within the digital media world. We are in the process of developing a content calendar for Facebook and Instagram, and are interested in possibly incorporating a semi-regular e-blast to former customers and prospectives. We are most interested in an analysis of ROI both with our current strategies and proposed solutions.