Creative Content Campaign for Brand Awareness

Open
9406-7725 quebec inc
Laval, Québec, Canada
Project
Academic experience
84 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Graphic design Branding & style guides Videography Digital marketing Social media marketing
Skills
social media target audience digital data brand awareness graphic design video editing branding brand identity research
Details

The project involves developing a cohesive graphic design and video content campaign aimed at enhancing brand awareness for 9406-7725 Quebec Inc. The company seeks to establish a stronger visual presence in the digital space, targeting a specific demographic. The project will require the team to research the target audience, understand the brand's core values, and create engaging visual content that aligns with the company's branding guidelines. The goal is to produce a series of graphics and short video clips that can be used across various social media platforms to increase engagement and reach. The team will need to apply their knowledge of graphic design principles and video editing techniques to create visually appealing and effective content. The project will also involve developing a content calendar to strategically release the materials over a specified period.

Deliverables

The deliverables for this project include a set of 5-7 graphic designs and 3-5 short video clips, each tailored to different social media platforms. Additionally, the team will provide a content calendar outlining the release schedule for the materials. Each piece of content should reflect the brand's identity and be optimized for engagement. The final deliverables should be presented in a digital format suitable for online distribution.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Laval, Québec, Canada
2 - 10 employees
Media & production, Publishing & printing, Marketing & advertising

We are a digital marketing company and graphic design. We are about to launch an Nft collection as well as come crypto token and also opening a new branch of software engineering ( tech company). Were we develop more complexe apps and website. This is why we need help from students to rebrand the company