Digital Content Creation

Open
Witease Music
Los Angeles, California, United States
He / Him
Founder
(3)
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Digital marketing Social media marketing
Skills
music industry communication color palette typography style guides marketing materials tone of voice marketing verbal communication skills digital content creation
Details

Witease Music, a company specializing in music solutions, seeks to establish a cohesive and recognizable brand identity and digital content creation. The project aims to create a comprehensive branding and style guidebook that will serve as a reference for all future marketing and communication efforts. This guidebook will ensure consistency across all platforms, enhancing the company's image and market presence. The project will involve researching current branding trends in the music industry, analyzing Witease Music's existing brand elements, and developing guidelines that reflect the company's values and vision. The goal is to provide Witease Music with a tool that aligns its visual and verbal communication, ensuring a unified brand experience for its audience.


In addition we are looking for a group that can create digital content for our Social media pages.



Key tasks include:


- Conducting a brand audit to assess current branding elements.


- Developing a style guide that includes logo usage, color palette, typography, and tone of voice.


- Creating templates for marketing materials.

Deliverables

The deliverables for this project will include a detailed branding and style guidebook that outlines the visual and verbal identity of Witease Music. This guidebook will feature sections on logo usage, color schemes, typography, and tone of voice. Additionally, it will provide templates for marketing materials such as business cards, letterheads, and social media posts. The final document will be a comprehensive resource that ensures brand consistency across all platforms and communications.

Mentorship
Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Los Angeles, California, United States
2 - 10 employees
Arts, Business & management, Entertainment, Marketing & advertising, Media & production
Representation
Minority-Owned Community-Focused

Witease Music is a music distribution, production, and branding company that connects unique, high-quality music with diverse media projects, from film and television to advertising and digital content. We’re passionate about creating music that resonates, and we pride ourselves on our carefully curated catalog that emphasizes authenticity and culture.